Earlier this semester we were given an alcohol branding assignment where we had to create a design for a minimum of one bottle for a fictitious brewery, as well as an accompanying logo. I did tons of research to find a style I liked and then spent hours creating many different designs for different types of alcohol. I finally settled on a craft beer aesthetic and decided to make a variety pack including three different types of beer.
I chose to name the beers after phrases used to describe drunkenness that had a nice ring to it and lent well to an illustrative approach.
Like I said before, I did tons of research to find a style that I liked. I was particularly inspired by Stranger & Stranger’s design for Ballistic Brewing (found here). The playful type, interesting background pattern, and main figure in the centre was very eye-catching. Also the added colour helps differentiate the brews from one another.
Another design I really enjoyed was Russell Brewing’s Truth Serum (found here). The type is reminiscent of 19th century typographic treatment with decorative flourishes to add a little character. I also love the fact that the label is directly screened on the bottle, giving it a very classy finish.
The final key inspiration for my design was Winter Beard by Rethink for Muskoka Brewery. The detailed illustration and integrated typography create a lovely piece of art on the bottle. Also directly screened on, this design’s detailed nature adds refinement without losing its down-to-earth approach.
So there you have it! An important thing to note about inspiration is to not let your work become a replica of the inspiration. It’s easy to copy an aesthetic and transfer it onto your own work, but I think it’s so much more effective when you can blend your own style in with one you admire to create something unique. That’s what I hope I have achieved with this assignment.
Any critiques for my label design? Thoughts on the inspiration I have gathered? Feel free to comment1